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Where Do You Start……When Strategy Counts?

  • Toni Achi, President TBMedex
  • 27 juin 2019
  • 2 min de lecture

You have the desire to expand your medical Business to the MEA markets.

What you do not know is the way to get there!

Crucial questions to ask :

  • How do you translate your company goals into a successful sales strategy and then operational measures for the MEA markets?

  • What do the MEA markets allow?

  • Do your "Home Country" strategy and sales concept need to be adapted to the MEA markets, and if so, in what ways?

  • Can you aim for a similar positioning as in your home country or are there obstacles such as: Eg established pricing structures or competitors?

  • Is there a suitable trading partner for your products/technology ?

  • What are the entry barriers - with or without the trade?

  • What trading margin your distributors and/or end customers are willing to pay?

  • Can you possibly afford more than one sales stage?

For reliable answers – that count :

  1. We position MEA markets as part of the overall strategy: Corporate goals are adapted to market characteristics in a clear framework, and existing and necessary resources are defined and reviewed.

  2. We develop country-specific business strategy. In essence, bring your ideas and expectations into line with reality, create transparency, understanding and acceptance of the overall strategy of the company and consequently develop operative solutions tor successfully manage the targeted markets

  3. We prepare available market information and conduct discussions with key market players and potential clients.

  4. We define the most important market and competitive factors and thus lay the foundation for your decisions and your success in the region

TBMedex SAS multicultural team is your reliable partner if you want to gain a foothold or improve your market position in the MEA region. From strategic market consulting through sales & marketing audits, distributor selection & management, company formation and regional distribution services.

You will receive all relevant services from a single source.

Contact TBMedex SAS Now to discuss your projects


 
 
 
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TBMedex SAS

We are a Specialised Medical Consultancy and Regional Distributor with successful track records in commercialising Medical Products into EMEA.

We have a broad functional and Medical Experience. 

We would welcome the opportunity to explore a potential partnership for the region.

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Bussy St Georges, 77600, France.

 

Contact@tbmedex.com

www.tbmedex.com

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